Eleven

Eleven isn’t just about training harder—it’s about transforming deeper. In a world of gyms focused on performance and aesthetics, Eleven shifts the narrative: here, you build strength, confidence, and equality in equal measure. It’s where personal growth and high-level results go hand in hand.

I created the brand strategy and visual identity for Eleven, defining a bold positioning rooted in transformation, empowerment, and inclusivity. From tone of voice to visual direction, I built a brand designed to challenge industry norms and inspire real change—inside and out.