Cómete esta

Plant-based is fun-based. This brand is here to flip the script on vegan eating: no more boring and restrictive vibes. This is a new kind of rebel: bold, cheeky, and conscious. With juicy burgers, nuggets, and sausages, the brand proves that eating sustainably can be loud, tasty, and fun as hell.

I developed the full brand from scratch: brand strategy, naming, tone of voice, visual identity, and packaging. The goal? To build a rebellious, guilt-free brand that inspires a new generation to eat consciously—without giving up flavor, fun, or attitude.